Empower Your Leaders to Develop High Performers
Conversational Management is a
nine-session course designed to equip managers with the mindsets and skills to develop, coach, and empower their teams.

Are you ready to register for Conversational Management?
Want to learn more?
Course benefit #1
Craft a culture
of engagement
Engaged workforces drive productivity, profitability, and loyalty. Empowering managers to develop their teams
fuels that culture.

Course benefit #2
Invest in the next generation of leaders
Investing in leadership skills and tools is essential to re‑engage today’s managers, empower the next generation of leaders, and drive lasting organizational success.

Course benefit #3
Apply lessons
on the job
Conversational Management empowers leaders to learn and grow in their current position where they can apply lessons to real-life, day-to-day challenges.

How others have benefited
“Beautifully simple but powerful. The beauty of Conversational Management is its simplicity. Asking questions and listening is at the heart of this model. We
all know how to ask questions so we start off with the ability to be successful. As you apply and practice the skills, you learn how truly powerful questions and listening can be and you begin to understand the value of talking less and listening more—from day one.”
TONI FREELAND
Senior Director Talent Acquisition | Wolverine Worldwide
"A 10x return on our investment. Conversational Management has helped us empower people at all levels of the organization, which for someone in my role, that's huge, you know, building that trust with employees. And because culture is such a huge part of our day to day, we have seen a ten-fold ROI on our investment."
ANN EMBRE
HR Manager | Applied Imaging
What will participants learn?
CM 101
Explore
3× 90-MINUTE SESSIONS, VIRTUAL
Shift from "managing work" to "developing people" with skills that make employees feel valued and engaged.
Session 1: Tuesday,
October 14, 10:30 a.m.-Noon
Session 2: Thursday,
October 16, 10:30 a.m.-Noon
Session 3: Friday,
October 17, 10:30 a.m.-Noon
CM 102
Empower
2× 90-MINUTE SESSIONS, VIRTUAL
Gain tools to help employees set IMR (Important, Measurable, Realistic) goals, make decisions, and build commitment.
Session 4: Tuesday,
October 21, 10:30 a.m.-Noon
Session 5: Thursday,
October 23, 10:30 a.m.-Noon
CM 103
Encourage
2× 90-MINUTE SESSIONS, VIRTUAL
Approach tough conversations with confidence, giving feedback that builds trust, drives growth, and delivers results.
Session 6: Tuesday,
October 28, 10:30 a.m.-Noon
Session 7: Thursday,
October 30, 10:30 a.m.-Noon
CM 104
Engage
2× 90-MINUTE SESSIONS, VIRTUAL
Explore 15 proven practices to build engagement and adapt your communication to each employee’s style.
Session 8: Tuesday,
November 4, 10:30 a.m.-Noon
Session 9: Thursday,
November 6, 10:30 a.m.- Noon
Practice
6x 60-MINUTE SESSIONS, VIRTUAL
Practice makes perfect with six once-per-week follow-up sessions where you can apply your Conversational Management skills with real-time feedback from our certified coach. You only need to participate in 4 out of the 6 practicums to complete the course and become certified.
Hosted every Wednesday beginning on November 12 from 11 a.m.-Noon. Runs for 6 weeks.
Test Drive
Curious about the course but not quite ready to commit? Join us for a free, one-time two-hour session to get a firsthand look at what the program offers.
During this sample session, you can experience the course structure, content, and teaching style.
The next Test Drive will be held on September 24th, October 22nd, November 19th, December 17th all from 1 pm-3pm EST.
Meet your certified coach
JOHN HEPP
John serves as Vice President at AEBetancourt, one of the nation’s fastest‑growing talent acquisition and consulting firms. Previously, he spent over a decade as a collegiate track and field coach, leading his athletes to multiple NCAA titles, All-American honors, and Regional Coach of the Year honors. He now channels the same empowering and purposeful coaching approach to help individuals and organizations elevate their leadership skills.

Register today
To learn more about our course or register yourself or a team member, give us a call at (616) 466-7276 or email us at info@aebetancourt.com.
Cost: $1,200 per seat or $1,000 per seat for groups of 4 or more.